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Introduction to ASTD

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If you’re looking to join an organization that provides a wide array of resources and publications for learning and development professionals, as well as professional development programs and certification standards, then look no further than the American Society for Training & Development, or ASTD.

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Here’s some additional information, care of their website:

ASTD (American Society for Training & Development) is the world’s largest association dedicated to workplace learning and performance professionals. ASTD’s members come from more than 100 countries and connect locally in 140 U.S. chapters and 24 Global Networks. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers.

ASTD started in 1944 when the organization held its first annual conference. ASTD has widened the profession’s focus to link learning and performance to individual and organizational results, and is a sought-after voice on critical public policy issues.

Among the numerous services provided by ASTD is the publication T+D Magazine.  The July issue features the article “Who Says CEOs Don’t Value Learning?”, which puts the spotlight on McCormick & Company, a global leader in the manufacture, marketing and distribution of spices, seasonings and flavors to the entire food industry.  CEO Bob Lawless talks about just how important it is to develop his company’s talent, and does so by example, as he heads the list of executives who teach at McCormick.  

“We have committed to our employees that provided they get the appropriate training and development, they can become successors to all the leaders in this company.” McCormick stands out in the length of its commitment to leadership development. Its “multiple management boards”—extended opportunities for action learning—have been available to top talent for 75 years! Here managers learn to innovate, take risks, and make tough decisions while working on actual company products and services. Could that help explain why, after 100 years in business, the spice and flavoring company is still innovating?

Membership in ASTD is an invaluable asset for anyone who wants to broaden their knowledge base and connections when it comes to professional learning and development.  I should know; I’m a member of the Los Angeles chapter!

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