Today, we begin with our profiles of corporate executives by interviewing David Lewis, President and CEO of the Pinnacle Performance Company.
Mr. Lewis’s corporate track record includes spending the better part of the last 14 years in both Executive level sales & marketing positions at Fortune 500 companies as well as helping to start up and build the initial sales forces at hi-tech & internet start up companies, SupportSoft, Kovair, & Realm.
In addition, Mr. Lewis is the former President and Owner of one of the most respected acting schools in the country, The Actors’ Center of Chicago. The Actors’ Center has taught its students how to be engaging and believable onstage or in front of a camera for over 25 years.

Along with company Vice President G. Riley Mills, David founded Pinnacle Performance (based in Chicago, Illinois) in May of 2005. Pinnacle is distinguishable from other similar businesses by their distinctive training curriculum, use of profession actors as trainers, and groundbreaking training techniques, exercises and methodology. Their current clientele includes Oracle, Walgreens, Kodak, and USG Corporation, among others.
Brian: “Thanks for your time today, David. Tell us what it was that prompted you to create Pinnacle Performance?”
David: “During my tenure as a Vice President of Sales, I participated in a variety of training classes and public speaking courses that focused on how to be better at making a successful sale. But what was always lacking from any class I took was a methodology to be more engaging and more honest.
Now I spent a great deal of time in high school, college and post-college as an actor, so a few years back I decided to take an acting class over at The Actors’ Center of Chicago. Right after the class began, I realized that it was exactly what I’d been missing from those sales courses! I discovered that the time honored performance techniques in breathing, tension release, body language, vocal quality and movement that professional actors have been using for years, would work just as well in the corporate world. Not only for sales representatives, but for human resources personnel, product managers, executive assistants - anyone who wanted to be more confident, poised and truthful when it came to their communication skills.
So I had some discussions with the school faculty, and they were extremely interested in helping with my idea. I ended up purchasing the school, sat down with Gary [Millis] to put a curriculum together, and that’s how Pinnacle Performance was born.”

Brian: “Was there one success or event that stands out to you as a pivotal moment with Pinnacle? A moment where you realized that you could be onto something very big?”
David: “Absolutely! Just after we got started, were discussing our product with Larry Frazier, the Director of Training Practices at Oracle. He informed us that his biggest challenge was improving the quality delivery scores of their instructors. We knew that our training program would do just that, so we offered for him and a few other senior level instructors to try our one-day session for free. When the training was complete, Larry said to us, ‘all of our instructors need to do this.’ Right then we knew Pinnacle was going to flourish.”
Brian: “Speaking of the effect your training has, what have been the most common reactions of employees that have taken part in the program?”
David: “We get positive feedback all the time. Quotes like the following:
‘The class was excellent! It was great to learn about the material from someone who acts, entertains and presents for a living.’
‘Very helpful. Real world learning…great pace, energy and subject matter.’
‘Pinnacle’s training enables you to see your weaknesses so that you can identify and improve on them. I would love a follow-up session.’
People come into our class expecting someone to just drone on for 8 hours about what they should and shouldn’t do when presenting. So we immediately shatter those expectations by getting them involved: getting them up on their feet, presenting material in a realistic work setting, and video taping their progress, so they see exactly how they look when presenting. It gives them a myriad of tools that they can use on a daily basis, and they love it.”
Brian: “Where can someone go to find out more about Pinnacle Performance?”
David: “They can visit our website at www.pinper.com, email us at info@pinper.com, or contact any of our regional offices:
Chicago: 773-572-8616
New York: 646-290-6711
Sarasota: 941-870-2030
Los Angeles: 213-291-0660
Denver: 303-459-4291
Dallas: 214-281-8625
Brian: “David, thanks again for your time today, and good luck with the company!”
David: “It was my pleasure.”
Pinnacle Performance, David Lewis, leadership, training, performance, communication, skills